Project
TRANG AN TET 2025
Packaging
Trang An x Pulu Studio
Description
A harmonious blend of tradition and modernity, Tràng An's Lunar New Year gift collection offers a delightful and unique experience. From flavors that evoke a sense of home to incredibly creative pastries, Tràng An has everything to satisfy the taste and gifting needs of all consumers. Discover the most unique gift boxes this Lunar New Year from Tràng An confectionery.
*Note
All featured images depict Trang An's official product line.
These products are available for purchase at all Tràng An retail outlets and supermarket counters throughout Vietnam.
"Gia đình sum họp, phượng hoàng bay
Khổng tước khoe sắc, Tết sum vầy"
"As the family gathers, phoenixes dance in the sky.
Peacocks spread their feathers, painting the New Year bright"
Inspired by the phoenix and peacock, we strive to create a gift that encapsulates the vibrant hues and joyous spirit of the New Year. Together with the auspicious symbol of coins, our product promises a year filled with prosperity and abundance.
The coin is scaled up to maximum size to create a striking visual focal point that sets the product apart on store shelves. Depicted on the coin are peacocks and phoenixes intertwined in a graceful dance. The surrounding background features four seasonal blooms - plum blossom, peony, chrysanthemum, and pine - symbolizing year-round prosperity.
The coin imagery serves as a powerful symbol of wealth and interconnectedness. Consequently, we aim to prominently feature coins and employ their repetition as a visual pathway to success.
Continuing with the coin motif, but with this new packaging, we've combined coins with the pine tree to symbolize the concept of a "Money Tree". The pine tree, representing experience, longevity, and wisdom, is a metaphor for growth and prosperity. Once the tree matures, it bears fruit - the money. Additionally, the crane, inspired by the ancient painting "Pine, Crane, and Spring" (Tùng Hạc Đồng Xuân) symbolizes a peaceful, free, and fulfilling life.
The upward-facing arc layout symbolizes the natural growth and development of plants, mirroring the growth and prosperity of a career. From tender saplings to full bloom, it represents the journey from humble beginnings to great success.
A new year is a fresh start, a chance to build a better life. Wishing you a year filled with good fortune, career success, and the love of those around you. Take time to care for yourself, your family, and savor life's simple pleasures. May this year be one of great meaning and accomplishment.
