Project
NGU PHUC LAM MON
Mooncake Packaging 2025
BACH LAC x PULU STUDIO
Description
The Five Lions, poised upon a festival vessel, sweep across the waves with hearts alight in joyful anticipation. The design brimming with life and motion, it gently stirs the senses — allowing the festive rhythm and uplifting spirit to be felt at first sight, like the echo of celebration carried on the wind.
This is not merely a Mid-Autumn mooncake box, but a heartfelt wish for good fortune, growth, and ascension — expressed through the language of pure Eastern artistry.
It is a meaningful choice for family, a graceful gift for loved ones, or a personal indulgence in a season of tranquil moonlight and joy.
It is a meaningful choice for family, a graceful gift for loved ones, or a personal indulgence in a season of tranquil moonlight and joy.
*Note
The artwork is the official image and is certified for use by Bach Lac Bakery
You can buy the products at Bach Lac Stores.
The Five Lions are the very soul of the artwork!
In Eastern philosophy, the number five embodies vitality, life, and balance. Their presence together upon a single vessel signifies the convergence of blessings and auspicious fortune.
Each Lion bears its own distinct hue, creating a rich visual harmony — diverse yet unified — an elegant metaphor for the five virtues, “The Five Blessings”of a fulfilled life.
This is a profoundly Eastern way of storytelling through color: no words are needed — a single glance is enough to sense good omens and prosperity.
This is a profoundly Eastern way of storytelling through color: no words are needed — a single glance is enough to sense good omens and prosperity.
In Eastern culture, the image of the boat is no exception — it has always been closely associated with journeys, festivals, and the notion of smooth sailing and unhindered progress. In this artwork, the boat is more than a vessel; it is a symbol — a place where blessings converge, where all good things set forth together, carrying us into a new chapter with hope, optimism, and unwavering faith.
These details weave together a tapestry of celebration and reverence. The gentle chime of bells drifts through the air like a blessing whispered in sound — a melody of grace, joy, and nobility. Lanterns glow above, not merely as ornaments, but as beacons of reunion, warmth, and shared delight, illuminating the path of festivity and togetherness.
Through such nuances, the packaging transcends joy alone, embracing cultural depth and poetic meaning, transforming the gift into a ceremonial offering — one that carries emotion, heritage, and heartfelt wishes within its form.
“The Five Blessings” are not distant ideals, but the five most fundamental values that define a life of fulfillment. They form the very foundation that gives the Ngũ Phúc Lâm Môn concept its depth, meaning, and credibility.
✿ Blessing (Phúc)
A harmonious family and a life lived in peace.
The first Lion symbolizes the joy of togetherness and the very foundation of happiness.
The first Lion symbolizes the joy of togetherness and the very foundation of happiness.
✿ Longevity (Thọ)
Peace, vitality, and a long, enduring life.
The third Lion embodies well-being and lasting life force.
The third Lion embodies well-being and lasting life force.
✿ Well-being (Khang)
Inner strength and a balanced way of living.
The fourth Lion represents stability and resilience from within.
The fourth Lion represents stability and resilience from within.
✿ Prosperity (Lộc)
Abundance, fulfillment, and freedom from want.
The second Lion represents material well-being and auspicious fortune
The second Lion represents material well-being and auspicious fortune
✿ Peace & Joy (Ninh)
Happiness, contentment, and fulfillment.
The fifth Lion symbolizes delight, fulfillment, and the festive spirit.
The fifth Lion symbolizes delight, fulfillment, and the festive spirit.
The artwork is composed to create a forward-moving visual momentum, where every element flows in the same advancing direction.
The Five Lions ride upon a ceremonial vessel, gliding over the waves with an air of eager anticipation. Above them, the full moon (the logo) appears as a guiding light, evoking the feeling that the path ahead is illuminated — and blessings and prosperity are drawing near.
Vivid yet harmonious colors, soft and fluid lines, and a generous composition rooted in Eastern aesthetics come together to create an image that is instantly welcoming — one that naturally evokes a sense of auspiciousness and goodwill. This is a beauty that needs no explanation, for it speaks directly to emotion and cultural belief, resonating deeply with the consumer’s heart and intuition.
“Ngũ Phúc Lâm Môn” is not merely a name, but a complete blessing for the Mid-Autumn season. It signifies the arrival of the Five Blessings in fullness, the gathering of peace and harmony at one’s door, a journey of smooth passage, a positive spirit, and an atmosphere filled with energy, joy, vibrancy, and hope.
