Project
KHONG TUOC KHAI BINH
Mooncake Packaging 2024
BACH LAC x PULU STUDIO
Description
Peacocks are birds of the pheasant family. Since ancient times, peacocks have been considered precious birds and highly respected by the royal court. It is believed that peacock feathers can absorb energy from heaven and earth, harmonize yin and yang, create balance, and bring prosperity, but in a very subtle, noble, and not blatant way.
*Note
The artwork is the official image and is certified for use by Bach Lac Bakery
You can buy the products at Bach Lac Stores.
The peacock's colorful tail feathers are significant because the pattern on the peacock's feathers resembles ancient coins connected. The predominant colors are emerald, teal, turquoise, and blue, extremely shiny and splendid. But we aimed to break the mold with this artwork by using a warmer color tone for the peacock's tail, making it more fitting for festive occasions, food packaging, and the warm color preference in Asian culture.
The impression of this packaging is entirely focused on the color and light effects on the peacock's tail. We cleverly expressed this through a metalized surface, gold foil, and neon colors in the dark. Additionally, the perforated two-layer design adds depth and complexity to the artwork.
The shimmering beauty of emerald green, coral orange, and gold in the dark will create a magical, mysterious, luxurious work with an extremely strong attraction on the full moon night.
We constantly research, create, and provide new and beautiful things to serve all consumer needs, especially gifting and display needs. All of the above aesthetics are created with the sole purpose of improving the consumer experience of Bach Lac Bakery's mooncake products year after year.
