Project
BICH XA LUC KIM
& BICH XA DANG MINH
New Year Packaging 2025
CICI THUONG DINH YEN x PULU STUDIO
Description
Welcome to The Year of The Serpent with Cici Thuong Dinh Yen's exclusive Lunar New Year gift collection, a harmonious blend of cultural heritage and auspicious symbolism. Carrying the message "Prosperity - Peace - Renewal," each gift is not only a heartfelt blessing but also a masterpiece of artistry and tradition. Featuring gold and emerald green as its primary colors, the collection embodies wealth and good fortune, promising a radiant start to the new year. Meticulously crafted with elegance, these gifts are perfect for sharing with family, partners, and clients. With this collection, we hopes to help you spread love and best wishes to everyone this festive season.
*Note
The artwork is the official image and is certified for use by Cici Thuong Dinh Yen
You can buy the products at Cici Thuong Dinh Yen's Stores.
✿ BICH XA LUC KIM
With an intriguing blend of snake symbolism and traditional elements, the artwork exudes a sense of solemnity and sophistication. The coiled snake forms the shape of an infinity symbol, representing continuity, heritage, and succession, as well as the concept of limitless growth.
The six chrysanthemum-embellished coins symbolize wealth and prosperity, as the number six in Chinese ("Lục") is phonetically associated with "Lộc" in Vietnamese, meaning fortune. Chrysanthemums, often referred to as "Royal Flowers," were historically reserved for nobility and imperial use, further emphasizing the regal essence of this design.
The framed structure adorned with floral patterns evokes the architectural essence of Hue's imperial citadel, embodying the rich cultural heritage of East Asia.
✿ BICH XA DANG MINH
The combination of the Greek/Roman temple motif with the image of a serpent soaring toward the heavens elevates this creature to a divine status, transforming it from a mere reptile into a sacred symbol of rebirth, renewal, and extraordinary breakthroughs. Simultaneously, Eastern elements such as pine trees and ancient coins are seamlessly integrated, creating a unique cultural fusion that celebrates the harmony between traditions.
If one is familiar with East Asian culture in general, and Vietnamese culture in particular, the presence of the "Four Seasons Quartet" (Tứ Bình) – four types of flowers symbolizing the flourishing of the seasons – comes as no surprise. These flowers have many variations in folk traditions, often chosen based on local culture, climate, geographical location, and lifestyle preferences. The quintessential quartet typically includes: the Apricot Blossom, the Orchid, the Chrysanthemum, and the Bamboo.
Under the artistic touch of Pulu Studio, we could not overlook the inclusion of deeply symbolic elements—concepts of space and time—represented through the imagery of the sun, moon, globe, and clock. Combined with the "snake ouroboros" motif, these elements convey the timelessness of the design, adding layers of depth and profound meaning to the overall artwork.
A garden blending Eastern and Western elements—once named "East Meets West" by interior designer Quách Thái Công—harbors countless mysteries, priceless treasures, and classic symbols. These elements not only embody material value but also carry immense historical and aesthetic significance, exuding unparalleled sophistication and elegance.
2025 marks the Year of the Snake, a symbol of elegance, caution, flexibility, and breakthroughs. The CiCi Thuong Dinh Yen gift set, featuring a sophisticated palette of emerald green and gold, embodies prosperity, wealth, and happiness.
The integration of symmetrical elements and radiating light from the center, accentuated by gold-plated details, evokes a sense of a brilliant beginning, inspiring confidence in a successful new year. Highly symbolic, the gift set serves as both a decorative piece for homes or offices, enhancing aesthetics while adding a touch of feng shui.
Paired with the exceptional quality of the products inside, this collection is designed to be the most meaningful wish for the start of a new year.
